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Candidate Experience

Conversion Rates 101: Measuring & Maximizing Top-of-Funnel Recruitment Marketing

Sam and Leah take a fun, candid look at the conversion rates that matter in your recruitment marketing strategy.


In today's competitive hiring landscape, understanding the most important conversion rates throughout your recruiting funnel, how to measure them, and how to improve them, is the key to attracting top talent faster without spending a fortune.

In this webinar recording, you'll learn:

  • How to define and measure the most important conversion rates in recruitment marketing
  • How do changes in these conversion rates impact your business?
  • What is “drop off”? Is that a conversion rate?
  • Tips to quickly improve conversion rates that improve candidate quality
  • Best practices for using metrics to enhance your employer brand

Whether you're a recruitment marketer, employer brand leader, or TA leader, this webinar will equip you with the knowledge to make data-driven decisions that will help you hire faster and more efficiently.

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