TA leaders from SASR, Penske, On Cloud and The Talent Brand Alliance discuss how to convert more job seekers into qualified applicants.
Maximizing Your Career Site Conversion Rate: 8 Proven Strategies
Learn how to convert more career site visitors into qualified applicants
In today's competitive job market, having an effective career site is crucial for attracting talent to your company.
However, simply having a career site and driving traffic with job advertising isn't enough. You need to take steps to ensure that your site is converting visitors into qualified applicants.
Here are eight proven strategies for increasing your career site conversion rate:
1. Convert Your Lost Job Seeker Traffic
95% of job seekers who visit career sites leave without applying for a job. Adding an exit-intent pop-up form allows job seekers quickly connect if they aren’t ready to apply.
Capturing the name, email address, phone number, location, and job type interest of your career site visitors will let you engage them with your jobs over text and email going forward.
Dalia Engage is one platform that automatically captures, engages, and converts your lost job seeker traffic to get you more qualified applicants.
2. Optimize for Mobile
More and more job seekers are relying on their smartphones to search for and apply for jobs today.
To ensure that your career site is accessible to everyone who visits, make sure it's optimized for mobile devices. This includes having a responsive design that adjusts to the size of the user's screen and ensuring that all of your site's features are accessible from a mobile device.
3. Simplify the Job Search Process
Making it easy for job seekers to find and apply for the positions they're interested in is crucial for increasing conversion rates. Consider the following strategies to streamline the job search process:
- Use clear job titles and descriptions
- Implement keyword optimization to improve search engine results
- Offer advanced search filters to help job seekers quickly find the positions they're interested in
Dalia Career Sites are built to make it simple for job seekers to find, connect, and apply for relevant jobs; and for employers to maximize their conversion rate.
4. Use Clear, Concise Language
Using clear, concise language is crucial for ensuring that job seekers understand what you're looking for in a candidate and what the job entails.
Avoid using industry jargon or overly complex language. Instead, focus on clearly explaining job responsibilities and requirements.
5. Offer Multiple Ways to Apply
Providing multiple options for applying can make it easier for job seekers to apply and increase your apply rate.
Consider offering SMS, email, and live chat as ways to apply. The more options you provide, the more likely job seekers are to apply.
6. Test and Refine
Finally, regularly testing different aspects of your site and making changes based on the results can help you continually improve your conversion rate.
Consider A/B testing different elements, such as your call-to-action or job descriptions, to see what resonates best with job seekers.
For those engaged in high-volume recruiting, being able to increase your conversion rate by just a small percentage can have a huge impact.
7. Improve the Website Design
The design of your career site can have a major impact on its conversion rate. A visually appealing and user-friendly site will engage visitors and encourage them to stay on your site longer.
Some key design elements to consider include:
- Clean, uncluttered layout
- High-quality images and graphics
- Consistent branding and color scheme
- Easy-to-use navigation
8. Highlight Company Culture
Your company's culture is a key factor in attracting top talent. Make sure your career site showcases your company's values and mission, as well as its employee benefits and perks.
Consider including employee testimonials and photos of your workplace to give job seekers a feel for what it's like to work at your company. This can be especially helpful for recruiting frontline and hourly employees who are applying for entry-level roles.
In conclusion, taking steps to convert your lost job seeker traffic, optimize for mobile, simplify the job search process, use clear language, offer multiple ways to apply, test and refine your career site, and highlight company culture can have a major impact on its conversion rate.
By following these strategies, you'll be well on your way to lowering your job advertising spend, attracting more talent to your company, and maximizing your career site conversion rate.
Dalia helps employers get more qualified applicants for less. Its recruitment marketing automation platform converts lost job seeker traffic from career sites to give talent acquisition teams more qualified applicants and lower their job advertising spend. Book a demo here.