Recruitment marketing is the process of promoting your company to attract and engage talent.
It involves using marketing techniques to create brand awareness, build relationships, and drive interest in job opportunities. In this blog post, we will explore four recruitment marketing strategies that can help organizations attract more qualified talent.
1. Know your audience
One of the most important things that marketers do is to understand their target audience. They use this knowledge to create marketing campaigns that resonate with their audience and drive them to take action. Recruiters can apply the same principle to their recruitment strategies by identifying the specific type of candidates they are looking to attract.
This could include factors like age, experience, education, and location. By understanding their target audience (hourly and high-volume recruiting or tech and white-collar), recruiters can use the right channels (SMS, email, social) and messaging to speak directly to their ideal candidate and make them more likely to apply.
2. Use targeted rengagement
Marketers are experts in creating targeted reengagement campaigns that reach specific audiences. Recruiters can apply the same principles to their recruitment strategies by using targeted job alerts to reach and nurture back the right candidates.
This could involve using text messaging, email, WhatsApp, or Facebook Messenger to advertise job openings to candidates with specific qualifications or interests. By using targeted reengagement and recruitment marketing automation, recruiters can ensure that their recruitment campaigns are reaching the right people and maximize their chances of attracting top talent.
3. Measure and track success
Marketers are constantly measuring and tracking the success of their campaigns, and recruiters should do the same. By tracking metrics like the number of applications received or the time it takes to fill a position, recruiters can identify areas for improvement and refine their recruitment strategies over time.
This could involve experimenting with different job descriptions or recruitment channels to see which ones are most effective. By constantly measuring and tracking success, recruiters can optimize their recruitment strategies and attract the best candidates.
4. Grow your employer brand
Marketers know that having a strong brand is crucial to success, and the same is true for recruiters. A strong employer brand helps to differentiate a company from its competitors and attracts top talent. Recruiters can learn from marketers by developing a clear and consistent employer brand that reflects the company's values and mission.
This can be achieved by highlighting the company's unique culture and benefits, such as flexible working arrangements or opportunities for career development. By promoting these aspects of the company, recruiters can build a strong employer brand that resonates with candidates and sets the company apart from competitors.
Dalia helps employers get more qualified applicants for less. Its recruitment marketing automation platform reengages and converts lost job seeker traffic from career sites to give talent acquisition teams more qualified applicants and lower their job advertising spend. Book a meeting with our team here.